Friday, May 11, 2007

Fragrance News: Lacoste Elegance

In July (for US and Europe, September for rest of the world), Lacoste will launch a new fragrance for men. The new fragrance, called "Elegance" is part of a movement on the part of Procter & Gamble to move Lacoste fragrances out of their current sporty niche and appeal to an older, more upscale audience. The target consumer group for the fragrance is 30+ year old men.

The new fragrance was described as an oriental fougère with "aromatic top notes around a spicy heart, and a dry chocolate accord at the base." The bottle is simple with clean lines and a metal cap (not much different from other Lacoste bottles to me--except perhaps more conservative). The new line will be priced at about 5% higher than the previous Lacoste lines and will be available in 30ml and 90ml bottles. (From

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