Wednesday, May 9, 2007

Issey Miyake's New Fragrance for Men

Monday, BPI (Shiseido) announced the release of a new intense version of their original L'Eau d'Issey Miyake pour Homme. The company hopes to breathe some new life into the original fragrance that has somewhat fallen from its former popularity and is even now available at your local Wal-Mart. Recently, they have pumped much more into its advertising budget and this new release of the intense version is hoped to also bolster its slouching sales. No news of the notes yet, but the fragrance is a more "intense" version of the original with a similar, but darker bottle. Updates to come. (

UPDATE 7.16.07: L'Eau d'Issey Miyake pour Homme is now available at Nordstrom stores or at at $54 for 2.5 oz and $74 for 4.2oz.

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